Privacy Policy

When you use homefello services to find, buy, rent, or sell your home, get a mortgage, or connect to a real estate professional, we know you're trusting us with your data. We also know we have a responsibility to respect your privacy, and we work hard to do just that. This Privacy Notice explains what personal data we collect, why we use it, who we share it with, and how we protect it, along with the tools you can use to manage your privacy.

Who We Are: homefello offers a wide range of offerings that focus on all stages of your home journey: searching, renting, buying, selling, financing, and home improvement.

We know that everyone's home journey is different, and that deciding on the right place to call home is an intimate, personal experience. Along with a wealth of information about homes, neighborhoods, market conditions, local real estate professionals, and financing options, we also use the information you give us to provide and improve our services and help you find your next home.

When we use the terms "homefello," "we," "us," or "our" in this Privacy Notice, we are referring to homefello and its affiliates, subsidiaries, and brands (and their successors).

Our Offerings

When we use the terms "offerings" or "services," we are referring to our Internet websites, mobile applications, and other services that link to this Privacy Notice and that we offer and manage on our own behalf, including:

• Our corporate websites that link to this Privacy Notice;
• Rental services, such as applications, leases, or payments;
• Connections (such as connecting you to a lender or agent); and
• Other offerings we may make available through our sites and apps.

What is Personal Data?

When we use the term "personal data" in this Privacy Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual or household. It does not include aggregated or de-identified information that is maintained in a form that is not capable of being associated with or reasonably linked to you or another individual.

Our Collection and Use of Personal Data

The personal data we collect, the way we collect it, and how we use it will depend on how you are interacting with us and the type of services you use (e.g., submit a request/inquiry, register for an account, or otherwise contact us or interact with us). We also collect personal data automatically when you interact with our websites and other services and may also collect personal data from other sources and third parties.

Information You Give Us or Create Using Our Services

Collection of Personal Data

When you use our services, websites, or apps, or otherwise engage with us, we collect personal data from you. We might also collect personal data about you from our business partners, payment processors, service providers, and other third parties who collect personal data on our behalf. This information might include:

• Account Registration and Profile Information:

  If you register for an account through our services or complete a homefello profile, we collect account identifiers, (including email address, a username and password, as well as internal identifiers we assign to individual accounts to allow our systems to connect account information stored in different databases). We may link your profile information to other information about your use of the websites, such as account history and records (including services you've used or interacted with, the date and type of account creation, account status, log in activity, transactions, the services we provide, messages received in connection with the services, and your activity on our websites and mobile applications). We use this information to create and administer your account, provide you with the relevant services and information, communicate with you regarding your account and your use of the services, for customer support purposes, and to send you communications by email, push notification, or by text message, in accordance with your preferences.

• Feedback Information:

  If you submit a review, feedback, or other comments, we collect your contact information (such as first and last name, email address, and phone number) and any feedback and ratings relating to our services and products, including reviews you create of real estate professionals. We use this information to provide and improve our services, respond to your requests and inquiries and for other purposes as described in "Other Uses of Personal Data" below.

• Inquiries and Communications:

  If you communicate with us or otherwise fill out a form, submit an inquiry or question (e.g., via webform), or otherwise contact/communicate with us (e.g., via phone or chat feature), we collect and record your contact information (such as first and last name, email address, and phone number), account identifiers and history, (described above), and any other personal data and content you choose to provide in the content of your message or communication (including recordings or transcripts from phone calls and chat features with which you engage, where permitted by law). We use this information to investigate and respond to your inquiries, to facilitate communication with us, to provide you with requested information, to enhance the services we offer, and to manage and grow our business, and for other purposes as described in "Other Uses of Personal Data" below. If you represent a company or agency interested in partnering with us, we will also collect your professional and employment information in order to respond to your inquiries, communicate with you, to manage and grow our organization and to facilitate a business relationship. Our websites and online services provide you the ability to connect with us through an online web form that collects contact information (such as first and last name, email address, phone number, company name, and title with company), area(s) of interest or concern, and a custom message.

• Geolocation and Precise Geolocation Data:

  We may collect information about the location of your device, such as information derived from your device (e.g., based on a browser or device's IP address). We may also collect more precise geolocation (e.g., GPS latitude and longitude) of your device, if you permit us to collect this information via your device settings when you choose to share it with us through your device or browser settings for purposes of facilitating our services, such as to provide you with information about properties near you. For information on how to withdraw permission for geolocation collection, see the "Choices About Your Data" section below.

• Newsletters and Email Communication:

  Many of our websites and online services provide you an opportunity to sign up for our newsletters and email communications by providing your email address. We use your email address to communicate with you about our services and exciting developments at homefello, which may include marketing communications. Please see the "Choices About Your Data" section below for additional information about opting out of our marketing communications.

• Payment Information:

  We and our third-party payment processors collect payment information, including credit card numbers, billing addresses, and other payment-related information when you make a purchase or payment through our services. We use this information to process payments, prevent fraud, and comply with legal obligations.

Our Disclosure of Personal Data

We may disclose your personal data to third parties in the following circumstances:

• To service providers and business partners who assist us in operating our services and conducting our business;
• To comply with legal obligations, respond to legal process, or protect our rights and the rights of others;
• In connection with a business transaction, such as a merger, acquisition, or sale of assets;
• With your consent or at your direction; and
• As otherwise described in this Privacy Notice.

Choices About Your Data

You have certain choices regarding the personal data we collect and how we use it:

• You can opt out of receiving marketing communications from us by following the unsubscribe instructions in our emails or by contacting us;
• You can update or correct your account information by logging into your account;
• You can request access to, deletion of, or correction of your personal data by contacting us;
• You can control cookies and similar tracking technologies through your browser settings; and
• You can withdraw your consent for certain data processing activities where we rely on consent.

Third-Party Tracking and Interest-Based Advertising

We may work with third-party advertising partners who use cookies and similar technologies to collect information about your online activities across different websites and services. These partners may use this information to provide you with interest-based advertising. You can opt out of interest-based advertising by visiting the Digital Advertising Alliance's opt-out page or by adjusting your browser settings.

Children's Personal Data

Our services are not directed to children under the age of 13, and we do not knowingly collect personal data from children under 13. If you believe we have collected personal data from a child under 13, please contact us immediately.

Third-Party Websites

Our services may contain links to third-party websites or services that are not owned or controlled by Homefello. We are not responsible for the privacy practices of these third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services you visit.

Updates to this Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated Privacy Notice on our website and updating the "Effective Date" at the top of this notice. Your continued use of our services after such changes constitutes your acceptance of the updated Privacy Notice.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Notice or our privacy practices, please contact us at:

U.S. State Privacy Disclosures

If you are a resident of certain U.S. states (such as California, Virginia, Colorado, Connecticut, or Utah), you may have additional privacy rights under state law. These rights may include:

• The right to know what personal information we collect, use, and disclose;
• The right to access your personal information;
• The right to delete your personal information;
• The right to correct inaccurate personal information;
• The right to opt out of the sale or sharing of personal information for targeted advertising;
• The right to limit the use of sensitive personal information; and
• The right to non-discrimination for exercising your privacy rights.

To exercise these rights, please contact us at privacy@homefello.com or visit our Privacy Portal. We will respond to your request in accordance with applicable law.